Best Marketing Automation Software That Integrates With Salesforce

Salesforce CRM is a cloud-based customer relationship management platform, designed for marketing automation. It offers a range of tools and features to manage sales, customer service, marketing, and other business processes.

This CRM software provides a suite of customizable and scalable cloud-based applications, making it suitable for businesses of all sizes, from small startups to large enterprises. Some of these applications are Salesforce Sales Cloud, Marketing Cloud, and Commerce Cloud.

In this article we will see why an automation tool is important for your business, our top 5 email marketing providers, and what to look for in your campaign monitor solution.

Why Should I Use Marketing Automation Tools with Salesforce?

While it is very powerful, Salesforce integrations with marketing tools make it unstoppable. Here are a few reasons why you should consider integrating it with other platforms to attract customers.

Improved Sales and Marketing Alignment

Email automation tools can help bridge the gap between sales and marketing teams by aligning their efforts. By integrating a marketing platform with Salesforce, you create seamless workflows, automate more leads, and ensure that campaigns are aligned with the sales process.

Enhanced Lead Generation and Management

Marketing automation solutions can help you capture, qualify, and manage leads more efficiently. Use email automation features like lead scoring, lead nurturing, and drip campaigns to engage with prospects and move them through the sales funnel.

Personalized and Targeted Email Campaigns

Create personalized content and deliver campaigns to your audience segments based on customer preferences, behaviors, and demographics. Use the collected data to scale automated marketing campaigns and drive revenue, as well as create customer relationships and drive up the customer journey.

Data Synchronization and Reporting

Integrating email marketing systems with Salesforce ensures that data is synchronized between the two platforms, providing a single source of truth for customer data. This can help eliminate data silos, ensure its accuracy, and provide better visibility into customer interactions and campaign performance.

Salesforce's reporting and analytics capabilities can also be used to generate insights and measure the effectiveness of your campaigns.

Streamlined Marketing Operations

A marketing automation platform can automate various marketing tasks, which saves time and resources. Some examples are email tracking, social media management, customer lifecycle analysis, and reporting.

Now that you know the benefits of such a platform, here are our top picks of email automation software that integrates with Salesforce.

ActiveCampaign - Best Customer Relationships Tool

ActiveCampaign is a cloud-based CRM solution designed to automate email marketing campaigns and provide a complete view of customer journeys. Its suite of features allow you to communicate with customers, sell more of what they want, and keep track of performance indicators.

This email marketing software that integrates with Salesforce creates customer experiences across the right channel of distribution. You can sync Salesforce contacts to keep everything in one place.

Features

• Optimized landing page
• Advanced pre-build marketing automation solutions and sales reporting
• Integration with hundreds of other platforms, including Salesforce CRM
• Campaign automation tool

Plans and Pricing

The plans and pricing of ActiveCampaign vary from Marketing, Sales, Bundles, and Transactional Email options. Bellow you can find the pricing for the Bundles plan, that combine the features of Marketing and Sales for more streamlined operations.

Bundle

• Plus - $93/ mo
• Professional - $386/ mo
• Enterprise - custom pricing

MailChimp - Best Email Marketing Automation

Use MailChimp to convert, optimize, target, and sync with only one marketing platform. With this sales and marketing software, you can generate up to x4 more orders and keep profitable customers based on their engagement.

Your sales and marketing teams can better target the audience when easily integrated with Salesforce marketing cloud.

Features

• Customer journey builder automation tools (such as message and clients data)
• Users can create dynamic content, customized based on customers behavior
• Drive revenue with Customer Lifetime Value and Likelihood to Purchase segments
• Easy integration with Salesforce Sales Cloud and Salesforce Leads

Plans and Pricing

• Free - $0/ mo
• Essentials - $13/ mo
• Standard - $20/ mo
• Premium - starts at $350/ mo

SWRVE For Automated Email Campaigns

SWRVE is specially designed to create better customer relationships and experiences through automated emails. It has a user friendly, drag and drop dashboard, perfect for connecting with existing tech and channels.

By integration with Salesforce users, the two platforms act on company growth and the automation of personal marketing towards customers.

Features

• Email marketing automation tools (such as A/B testing)
• Digicel for mobile engagement and website success (push notifications, personalized message features)
• Customer Lifecycle (such as seamless onboarding)
• Dynamic content tools to create powerful connections

Plans and Pricing

To get a quota of SWRVE plans and pricing, you have to contact the representatives yourself.

Maropost Marketing Cloud

Maropost is an email marketing software that integrates with Salesforce to let you build, optimize, and grow your online business. Its marketing cloud features allow you to engage with your clients through multi-channel automation.

It can integrate easily with Salesforce Sales Cloud and Salesforce CRM for tracking the success of your platform and act on your business needs.

Features

• Campaign monitor and automation
• eCommerce website and multi-channel marketing tools
• Customer journey and customer data management
• Marketing cloud for mobile, website, social, and email to engage with customers

Plans and Pricing

Maropost has created three marketing automation plans, depending on what you are looking for in your company marketing needs. You can choose from the Marketing Cloud and the Commerce Cloud, or combine them in Bundles.

Bundles:

• Essential - starts at €439/ mo
• Professional - starts at €1,249/ mo
• Enterprise - custom pricing

Marketo - Best Email Automation Integration

One of the best cloud-based marketing automation tools is Marketo by Adobe, that allows you to engage with customers. It can easily integrate with the Salesforce platform so users can scale campaigns across multi-channels.

The integration allows the customizable dashboard to track performance, reveal leads, and buying intent of customers based on their behavior.

Features

• Likelihood to purchase and customer journey functionalities
• Collected data management tools for the marketing teams
• Mapping a campaign program
• Campaign success tracking

Plans and Pricing

Contact the Marketo representatives to get a quota for the offered plans.

Conclusion

If you are interested in the best email marketing tools that integrate with Salesforce, look for the ones that best fit your business needs. Such a software should also be scalable and grow with your company.