Ezoic vs AdSense: The Best Ad Network to Increase Ad Revenue

You are a website owner that wants to monetize their content through ads, and you're looking for the best ad network platform to help with that. The most popular ones, Ezoic vs AdSense, tick all the boxes and offer similar services.

However, there are significant differences you should know before deciding on one. In this blog post, we'll take a closer look at them. We will compare their features, benefits, and drawbacks, and see which one best fits your needs.

AdSense vs Ezoic

Similar Features

• Ad optimization tools - A/B testing of website data
• Ad placement features - sidebars and pop-ups
• Analytics tools
• Ad monetization
• Easy integrations with website builder softwares

Differences

• Customization tool - Ezoic users enjoy more customization options
• Ezoic offers a higher revenue share than Google AdSense, but at a monthly fee
• AdSense does not offer website optimization tools, such as page load speed
• Ezoic has more detailed analytics and reporting tools, which are better for improving ad optimization processes

Ezoic vs AdSense: Which One is Better?

Choosing between Ezoic and AdSense depends on your website's specific needs and your business goals. Both ad networks have top features, as well as challenges.

While Ezoic offers plenty of online support and customization options, Google AdSense is more intuitive and has lower ad revenue shares.

You need to remember that what works for one website may not work for yours, so consider all aspects before making a choice.

Using Ezoic to Generate Higher Revenue

Ezoic is an AI-driven platform that has a range of features to help you optimize revenue from ads and user experience. It allows publishers to experiment with different layouts and themes to see which one performs best.

Features of Your Ezoic Account

• The platform uses machine learning algorithms to analyze user behavior and determine the best ad placement for each user.
• Ezoic vs AdSense ad monetization tools: Ezoic includes tools such as ad revenue sharing, affiliate marketing, and sponsored content.
• Site speed optimization tools, which can improve page load speed and provide a better user experience.
• Ad mediation features to connect with multiple ad networks and manage ads from one platform.
• SEO and Big Data Analytics tools to track ad performance and generate more advertising revenue.

Benefits of Using the Ad Network Ezoic

Before integrating it and monetizing your website, get started with "Ezoic Access Now" course. This learning support is great if you have under 10k monthly page views, as it teaches everything there is to know about your account and displaying ads.

If your website generates over 10k monthly page views, feel free to skip this step and join Ezoic with levels. This way, you can get to work faster, with this Google certified publishing partner.

Make sure that your customers have the best experience on your website with Ezoic's AI-driven approach to optimize ads. It reduces ad clutter and improves user experience, leading to higher engagement with your website content and better retention rates.

Challenges of Using Ezoic

When talking about Ezoic vs AdSense regarding payment methods, we have quite a difference. The Ezoic payment is a higher share of your ad revenue as their monthly fee.

While all the tools and features are a great, new Ezoic users can find it overwhelming and difficult to adjust. Especially when they have to take some time to learn how to navigate the dashboard.

As an account manager, you will want to make sure that you use this platform to your advantage, so you don't reduce much your overall earnings.

Plans and Pricing

The platform offers two plans, a free version that is funded by ads and a paid plan. Both options have a 30-day free trial, and at the end of it, the Ezoic account costs as follows:

• Free plan - revenue generation from one ad on the page to keep the monetization feature
• Premium ads plan - 10% of Ezoic earnings (revenue from using the platform)

In the paid version of the ad network, you will be able to keep 100% of the revenue generated from linked mediation ad partners. Although it is pricier that Google AdSense, the revenue generation is high and able to cover the cost, while also getting a profit.

Ad Networks - Google AdSense Account

AdSense provides a simple and easy way for digital advertising. With a wide range of ad formats, publishers can customize the look and feel of their display ads to match their website's design.

Your AdSense earnings consist of payment from impressions and clicks on your ads. Unlike Ezoic vs AdSense, this ad network does not have any fees.

Features

• Google AdSense optimizes ad placements to increase revenue through contextual targeting. It shows relevant ads to users based on the content of the website they are visiting.
• Reporting and analytics to help publishers track their ad performance and AdSense revenue.
• AdSense ads have a variety formats to choose from, including display ads, text ads, and link units, that are completely customizable.
• Integrate AdSense into your website and set it up with just a few clicks to enjoy an intelligent ad optimization process.
• Easy to set up and mobile optimized auto ads.

Benefits of Using Adsense vs Ezoic

Besides the fact that Google AdSense can be easily integrated by website owners, is has plenty of features, from creation to ad optimization and performance tracking. Plus, it is free to use for as long as you meet the requirements of the ad network platform.

Another benefit of using AdSense is its mobile optimization features that allow you to reach customers through mobile. Your AdSense account also gives you access to analytics tools for ad performance, metrics, as well as demographics to advertise your products anywhere.

Challenges of Google AdSense

Although it has plenty of benefits, there can be drawbacks to some of them. For example, your Google AdSense revenue varies according to market demand. And, depending on the payment method selected and your country, there are certain thresholds to meet before you can cash in.

Website owners optimize ads the best they can, but they are limited by the provider. Plus, ad blockers do a good job at keeping AdSense ads from possible customers with this feature on. So, all these aspects also fluctuate ad revenue and can make it hard to work with AdSense.

Plans and Pricing

AdSense by Google is free for as long as you meet all their requirements. This ad network has strict policies you must comply with so you avoid account suspension or termination, and keep a free plan.

Final Thoughts - Ezoic vs AdSense

While both ad networks are great options, it depends on where you are in your online business path. Some website owners might be inclined to choose AdSense for its free plan, and other might prefer Ezoic's ad placement features.

At the end of the day, you must create a list of business objectives and tools you need to achieve them. Compare this list to this article and decide which ad optimization platform better fits your needs - Ezoic vs AdSense.