Free Email Marketing Services and Tools to Automate Your Business

Free email marketing services are some of the most effective and affordable marketing channels available. It’s very popular among businesses of all sizes, but it can be complex and time-consuming. If you're just getting started, building your email list and creating attractive newsletters will take some time.

The good news is, there are plenty of quality, free plans of email marketing tools online. In this article, we’ll share 10 of the best email marketing services to help you get started. You will also learn how to use such a software and what to look for when deciding on the provider.

Check out our top 10 free email marketing services.

1. MailChimp
2. Hubspot
3. MailerLite
4. SendinBlue
5. Omnisend
6. Campaign Monitor
7. Zoho Campaigns
8. Benchmark
9. Constant Contact
10. Sender

What is email marketing?

Email marketing deals with sending targeted messages to subscribers through email. This can include newsletters, promotional offers, announcements, and more. An email marketing service offers more advantages over traditional marketing methods like TV and radio ads, direct mail, and print ads.

For one thing, it’s much more affordable than traditional marketing. It’s also a great way to reach a large and targeted audience quickly and easily. Email marketing also allows businesses to measure results, making it easy to tell if a campaign is working or not.

For example, you can use analytics to track how many people open your emails and which ones are the most successful.

What are the benefits of email marketing?

The benefits of email marketing automation are numerous, especially for small business owners.

• Cost-effectiveness of the service is one of the greatest benefit. Email is much cheaper to send than traditional marketing channels, and it’s also much faster.
• It's easy to track and measure results with free email marketing tools. You can analyze your campaigns to see which emails performed the best, get insights into the needs of your customers, and much more.
• Email marketing services give you the ability to personalize your messages. You can send messages tailored to the individual needs of your subscribers, increasing engagement and conversions.

By using a good email marketing software, you are able to grow your business and engage in direct marketing with your customers.

What are the best email marketing tools and services?

There are dozens of great free email marketing tools and services available to help you get started. Here are 10 of the best free email marketing services:

Free Email Marketing Tool - MailChimp

MailChimp is one of the most popular email marketing services available. It is an all-in-one marketing platform that allows you to create and manage everything. From email marketing campaigns, social media ads, landing pages, to postcards, and more.

It’s handy for managing large email lists by offering a variety of customizable templates and drag-and-drop features. In addition to email marketing, Mailchimp has tools for social media advertising, audience management, and eCommerce.

The platform integrates with plenty third-party apps and services. This makes it easy to manage all aspects of your marketing campaigns in one place. Plus, it’s free for up to 2,000 contacts and has room for growth with paid plans.

Plans and Pricing

• Free - $0/ mo
• Essentials - $13/ mo
• Standard - $20/ mo
• Premium - $350/ mo

Hubspot free account

Another excellent email marketing tool is Hubspot. It is an inbound marketing, sales, and customer service platform designed to help businesses attract and engage with customers. Besides the free email tools, Hubspot offers paid plans for companies of all sizes.

Access a suite of tools for creating and managing marketing campaigns. They include social media, SEO, content creation, and analytics. It also offers a CRM (Customer Relationship Management) system that allows businesses to track and manage customer interactions across all channels.

It is known for its excellent customer support and extensive educational resources, including a large library of blog posts, ebooks, and webinars. Hubspot offers as well as a certification program for users looking to become experts in inbound marketing and sales.

Plans and Pricing

• Free Tools - €0/ mo
• Starter - €18/ mo
• Professional - €792/ mo
• Enterprise - €3,300/ mo

Free version - MailerLite

MailerLite is a great free email marketing service, designed to create and manage email campaigns, newsletters, and automation workflows. It offers a variety of features, including drag-and-drop email builders, email templates, landing pages, and pop-up forms.

Its user-friendly interface, robust analytics and a powerful autoresponder makes it easy to keep an eye on your email marketing efforts. It integrates with third-party tools, including online store builders like Shopify and WooCommerce.

It has a free plan for up to 1,000 subscribers. With MailerLite your business can easily expand, and you can upgrade to any paid plans to meet your needs.

Plans and Pricing

• Free - $0/ mo
• Growing business - $9/ mo
• Advanced - $19/ mo
• Enterprise - custom pricing

Email Marketing SendinBlue

SendinBlue is a comprehensive email marketing platform. It includes SMS marketing, advanced marketing automation, and transactional emails. It’s great for creating complex campaigns and has a drag-and-drop editor to quickly customize emails.

The platform is one of the best free email service for small businesses and medium companies. SendinBlue can be integrated with eCommerce softwares, to ease marketing campaigns management.

Through this email marketing tool you are able to chat directly to your customers and offer constant support. Through SMS marketing automation, you can engage with clients on their mobile devices.

Plans and Pricing

• Free - $0/ m0
• Starter - $25/ mo
• Business - $65/ mo
• Enterprise - custom pricing

Omnisend

Omnisend is an all-in-one marketing automation platform designed for eCommerce businesses. It offers a variety of tools and features to create and manage email campaigns. Some of the most advanced features are SMS messaging, triggered emails, and web push notifications.

Engage with your shoppers and gather customer data to give them what they need, consistently. Email automation helps with segmentation and workflow that saves time on the long run. Don't hesitate to integrate with online store builders such as Shopify.

Omnisend also offers features for tracking website visitors and their behaviour. Increase conversions by creating personalized pop-up forms.

Plans and Pricing

• Free - $0/ mo
• Standard - $16/ mo
• Pro - $59/ mo

Campaign Monitor

Campaign Monitor is a great option for businesses that are just getting started with email marketing. It’s easy to set up and offers a variety of features, including professionally designed email templates and analytics.

Its drag and drop interface makes everything quick and easy. Customization, mobile optimization, and basic templates management are just some of the best features.

Connect with your audience from contact lists through SMS marketing and ensure conversions. Integrate Campaign Monitor with eCommerce third parties to maximize access to any multi channel marketing platform.

Plans and Pricing

• Basic - $9/ mo
• Unlimited - $29/ mo
• Premier - $149/ mo

Zoho Campaigns

Manage email campaigns, newsletters, and automation workflows with Zoho Campaigns. It puts at your disposal email templates, creating landing pages, sign up forms, and social media integrations.

Use these email marketing features to create and send professional-looking emails without any design or coding experience. Zoho Campaigns are optimized to increase open rates and connect with clients via SMS.

Social media integrations allow you to schedule social media posts, track performance, and manage social media accounts from one platform. Choose a paid plan or a free plan that fits your business needs.

Plans and Pricing

• Forever free - €0/ mo
• Standard - €3/ mo
• Professional - €4.5/ mo

Benchmark

Benchmark is an AI powered email service for small businesses and growing teams. Their email template library is big and perfect for every occasion. Create powerful messages and send unlimited emails with the Enterprise paid plan.

In addition to email marketing features, Benchmark offers tools for growth. From surveys, event management, to customer relationship management. They help your businesses improve customer engagement, retention, and update contact lists.

Email campaigns are better with a high monthly sending limit. Which is why this software starts at 3,500 per month with its free plans. Send transactional emails, welcome emails, and get advanced reporting on their performance in short time.

Plans and Pricing

• Free - $0/ mo
• Lite - $9.99/ mo
• Pro - $15/ mo
• Enterprise - custom pricing

Constant Contact

Constant Contact is great for customizing emails and automating campaigns. Other email marketing services it offers are social media integrations, newsletters, and landing page builder.

All the features Constant Contact has are designed to help you grow your audience and connect with people via social media. Its user friendly interface is a big plus when it comes to tracking and saving time.

Get started with email automation and a good range of integration with other softwares, like Canva. Although it doesn't offer free plans, the platform is accessible for everyone.

Plans and Pricing

• Core - $9.99/ mo
• Plus - $45/ mo

Sender

If you're looking for a great drop editor, Sender is definitely on our list. Build cool newsletters with top email marketing features such as drag and drop, email templates.

Use Sender to connect with customers via SMS and web push notifications. The platform allows a contact list management for up to 2,500 subscribers with the free plan.

Integrate with softwares to create cool landing pages, sign up forms, and grow to unlimited subscribers.

Plans and Pricing

• Free Forever! - €0/ mo
• Standard - €7.82/ mo
• Professional - €27.37/ mo
• Enterprise - custom pricing

What to look for in free email marketing services?

Before you choose an email marketing service, you should look for some important things the tool must include. Of course, they can be adapted to your business needs and email marketing campaigns.

Email sending limits

A free email marketing software may have a monthly sending limit, compared to a paid plan. Evaluate your needs and choose a tool that offers enough sending capacity for your business size. You can always grow, so make sure the free version offers room for expansion or an upgrade.

Subscriber limits

Similarly, some free email marketing tools may limit your list of subscribers. Consider the size of your email list and choose a tool that can accommodate how many subscribers you have. If you don't go for a free email marketing plan, this is a major factor you should have in mind.

Access to advanced features

Free email marketing tools may have limited access to advanced features. These include marketing automation, segmentation, and A/B testing. Choose a tool that offers the features you need to achieve your marketing goals.

User interface and ease of use

An email marketing software with a user-friendly interface is very important. The tool should offer a drag-and-drop editor, easy access to the email template library, and email editor. Besides, all the features must be easy to navigate and save you time.

Integration with other tools

Consider the other tools you use and choose free email marketing services that can be integrated. For example, if you use social media platforms or a CRM, choose a tool like HubSpot.

Support and resources

The best free email marketing tool offers good customer support and resources. The service should have a knowledge base, tutorials, and responsive customer support to help you troubleshoot issues.

Why should you be interested in email marketing?

There’s no denying the effectiveness of email marketing. It’s one of the most successful marketing channels today, with a median ROI of 122%. Which is four times higher than other channels like social media, direct mail and paid search.

Email marketing also has the highest average user engagement rate of any marketing channel (18.8%). That means it’s more likely to get your message in front of your subscribers and to get them to respond.

Plus, an email marketing tool allows you to stay in touch with your customers. This means you can build relationships and trust, which can lead to increased sales for your business.

How to get started with email marketing

If you’re ready to get started with email marketing, the first step is to choose the right tool for your business. Consider your budget, the features you need, and the type of campaigns you want to create.

Once you’ve chosen a tool, the next step is to build your email list. You can do this by offering something of value, such as an eBook or discount, in exchange for an email address. You can also add signup forms to your website and create a lead magnet to attract more subscribers.

Finally, you’ll need to create and send out emails. Start with a welcome message to introduce yourself to subscribers, then move on to newsletters, promotional emails and announcements. Make sure to use imagery, calls-to-action, and analytics to optimize your emails for the best results.

Conclusion

Email marketing is a great way to connect with customers, build relationships, and drive sales. And when you use the right tools and services, it’s easy and affordable too.

We’ve shared 10 of the best free email marketing tools and services to help get you started. So don’t miss out on the opportunity to grow your business with email marketing — start today!