Best Ad Network in 2023 - Mediavine vs AdSense
With a good ad network, like Mediavine vs AdSense, you too can increase your website revenues. See here everything you need to know!
Whether you're new to online advertising or an experienced publisher, a good ad network is imperative. For this reason, we have put together two of the most popular platforms for your digital advertising space - Mediavine vs AdSense.
These companie have made it their mission to bring you ad revenue by doing most of the heavy lifting.
We will go over their features and advantages, as well as the drawbacks that come with using either one of them. They have some differences, so depending on your business goals, choose the best ad network for you.
Mediavine vs AdSense: What to Look For?
Before deciding what ad networks are a good fit for your business, see here a few basic requirements your choice should have:
- Ad placement and customization features
- Ad monetization tools for increasing ad revenue
- Tools to optimize ads displayed
- Easy integration features and user friendly dashboard
- Analytics, such as ad impressions and clicks
Luckily, either Google AdSense vs Mediavine are top picks, especially if your website already has some traffic. Let's take a look at what these ad platforms have to offer and their requirements.
What Is Mediavine Ad Network?
Mediavine is a Google certified publishing partner, full service ad management network, designed for creative content publishers. It provides users with the best experience, and it gives you peace of mind, knowing it ensures maximum ad earnings and full transparency.
Mediavine Requirements
Although it does not have many requirements, they are quite strict:
- Your website traffic must be at least 50,000 sessions per month, recorded with Google analytics in the last 30 days
- You content must be of high quality, original, and in long form (over 1,000 words per blog post)
- Your standing with Google AdSense must be very good
Ad Network Features - Mediavine vs AdSense
- Variety of ad formats and customization options
- Advanced reporting and analytics, such as ad impressions
- Page speed optimization tools
- SEO and content strategy resources for your dynamic ad placements
- Programmatic advertising space - advanced targeting and optimization techniques
- Video player monetization
Pros of Mediavine
Mediavine is a top choice if you are creative, but don't quite have the hang of advertising your site. All you have to do is create awesome content, and the platform is putting ads out for you, doing most of the heavy lifting. Plus, you get a high share of the ad revenue generated.
Even though it automates and streamlines many operations, you still have space for customization and ad formats. This way, you can make sure they match your business image and tone.
If your website has video content, Mediavine has an option of video ad monetization, which makes it stand out from other advertising networks. Combined with its detailed analytics tools, your website is sure to maximize revenue.
Cons of Mediavine
Comparing Mediavine vs AdSense, this advertising network can have relatively high traffic requirements, which can be difficult to meet for small publishers. It asks for at least 50,000 sessions per month, per Google Analytics.
To display ads of the highest quality, your content and website design must be of high quality. While this could imply more work from your part, it pushes you to maintain a good image.
Mediavine also requires an exclusivity contract, which means you will not be able to work with other ad platforms or display direct ads on your website.
Plans and Pricing
While the network is free for everyone that meets the requirements, they process a 25% fee from the ads. However, the more ad impressions you have, the lower this fee gets. You can even get to a revenue of 85% if your ads have 15 million impressions in the last 30 days.
What Is Google AdSense?
Google AdSense is a popular display ad network, that allows website owners to earn money by displaying ads on their site. What makes it a top pick for you is its range of features and integration abilities, as well as its intuitive dashboard.
AdSense vs Mediavine: AdSense Requirements
- Your content must be original
- Your navigation systems must be clear
- Don't circulate fake traffic or copyrighted content
To make the process easier, there are some unofficial things you should consider before applying to Google AdSense. Your website should be at least 6 months old, generate a minimum of 30 page views per day, and create some technical pages (Contact, About us, and others).
AdSense Features
- Customization options for any ad format you choose - display ads, text ads, native ads
- Targeted ads and optimization tools
- Reporting and analytics of ad performance
- Monetization features - for search results and mobile apps
- Ad placements for auto and responsive ads
Advantages of Using AdSense
Google AdSense is a reliable ad network, that allows you to gain maximum revenue. It does not have minimum traffic requirements, but try to maintain a decent, steady number of visitors to your site.
As opposed to Mediavine vs AdSense, you are not obliged to work exclusively with them. This means that you can check out other networks if you wish so, and cut ties with AdSense at any time.
Although, you might miss how easy it is to navigate the dashboard and your full ad revenue. Plus, it already integrates with Google analytics, so you have a clear reporting of your performance and trends.
AdSense Disadvantages
Besides all of its benefits, there are a few drawbacks when it comes to AdSense website users.
- If your possible customers have ad blockers turned on, Google AdSense ads will not be visible to them
- Your ad revenue varies depending on market demand. AdSense usually pays between $0.20 to $15 per 1,000 views, but depending on your country and payment method, you have to pass a threshold to get paid
- Ad optimization tools are more limited than Mediavine vs AdSense
- Even though the platform is very intuitive, it does not offer additional support like other ad networks
Plans and Pricing
As long as you meet the Google AdSense requirements, the display advertising network is free to use.
Final Thoughts
Ultimately, the decision of Mediavine vs AdSense depends on your specific needs and goals as a website owner. Consider factors such as traffic, revenue goals, ad customization options, and support when deciding which platform is right for you.
While Mediavine offers higher earning potential and advanced ad management tools, it also has stricter eligibility requirements and an exclusive contract policy. AdSense, on the other hand, is easy to use and offers a wide range of ad formats and customization options.
Still, if you are looking for more ad partners comparisons, you will find that Ezoic and AdSense share similar features.
