Best Ad Platform For Publishers - Mediavine vs Adthrive

With so many ad networks at your disposal, it is getting more difficult to make a choice. Depending on your business goals, you can compare Mediavine vs AdThrive, and see which better fits your needs.

They are two of the most popular ad platforms, alongside Ezoic and Google AdSense. In this article we will take a look at their best features, challenges with using either one of them, and payment plans, as well as requirements.

AdThrive has merged with CafeMedia, and now they are called Raptive, a bigger and better company, motivated to make you money from ads.

AdThrive vs Mediavine - What to Look For

Displaying ads is an important aspect for publishers that want to get into the ad business. Some features you should look for, that Mediavine and AdThrive sure offer, are:

• Ad placements and ad optimization features
• Tools to increase you site speed
• Ad formats you can freely customize
• High RPM (rate per mille/ or rate per 1,000 views)

Let's take a look at AdThrive and Mediavine - features, advantages, and challenges.

What is Mediavine

Mediavine is a full-service ad network that helps website publishers monetize their online content. They offer a good range of ad formats and customization options, as well as customer support, should you need it.

All of its features are easy to use, and its dashboard is quite intuitive, making it a great option for all kinds of content creators.

Get Started With Mediavine

To join Mediavine, you must meet some requirements that will ensure your long partnership with them.

1. There is a minimum traffic requirement your website must meet, of 50,000 sessions per month. Comparing Mediavine vs AdThrive, they ask for it to be recorded with Google Analytics in the last 30 days.
2. The ad network requires for original, high quality, long form content.
3. Since it integrates with its systems, Mediavine requires that you have good standing with Google AdSense.

After you have checked all the requirements, apply with your website and wait for their approval. Keep in mind that it might take a little while, so be patient.

Features of Mediavine Ad Network

• Programmatic advertising - complete ad optimization tools and advanced targeting
• Custom ad layouts and ad formats - display ads, video ads, and sponsored content
• Reporting and analytics
• SEO and content strategy resources
• Tools for website speed and optimization - lazy loading
• Video monetization

Mediavine vs AdThrive - Advantages

What makes Mediavine such a great ad network is that it gives you a higher ad revenue. It works with premium ads providers and has a range of optimization tools and customization options.

On top of that, you can choose and use many ad formats, making sure they fit your site's image. With its reporting and analytics features, you can track ad performance and better target your audience.

Mediavine is a certified Google publishing partner, meaning you get easy access to Google's tools and programs, such as the Double Ad Exchange. Plus, its dashboard is very intuitive and it outperforms the one of Ad Thrive.

Cons of using Mediavine

While it offers many benefits, it takes time to finish the onboarding process, from the application stage to when you start using their tools.

Plus, comparing Mediavine vs AdThrive, it requires an exclusive contract, meaning you cannot work with other ad networks.

What is AdThrive

AdThrive is known for its advanced ad optimization technology, personalized support, and high revenue potential for publishers. It provides everything you need to improve the overall performance of your site, such as website speed optimization tools and other services.

After merging with CafeMedia, AdThrive is now called Raptive, a company with a mission to transform creators into globally known brands.

Get Started With AdThrive

Between the two ad networks - Mediavine vs AdThrive, it has more requirements to get started:

1. The traffic requirements are of at least 100,000 monthly page views or 80,000 monthly sessions.
2. Your website content must be original and high quality, in compliance with their policies.
3. The website design must be clean and organized, ensuring quick load speed and easy navigation.
4. You shouldn't have worked previously with other ad networks that might be in competition with Ad Thrive. On this note, you shouldn't have been accused of any previous advertising infringements.
5. AdThrive does not support every website builder platforms (currently you can use WordPress and Blogger with no problems).

After you make sure you check all these requirements, apply to work with AdThrive ad network and increase ads revenue. The waiting time is much shorter than Mediavine's, but there are also more policies you need to follow.

AdThrive Features

• Complete ad optimization features
• Website optimizatiol tools Mediavine vs AdThrive, such as site speed for lazy loading
• Detailed reporting and analytics
• AdThrive ads formats that bring you a maximum revenue every time
• A user friendly and intuitive dashboard
• Ad placements tools for exclusive access to other networks

Advantages of Using AdThrive vs Mediavine

It offers high ad revenue by using optimization tools and working with major ad networks. This allows you to access high quality ad formats and customize them to get even more money.

Ad Thrive prides itself in working with premium networks, having as well strict policies that ensure a secure brand for publishers. Plus, you get personalized support and exclusive ad deals to increase your earnings.

AdThrive Cons

With their mission to offer a safe space for publishers, they have put in place policies that are more difficult to meet. This way, they are selective of the websites they work with, including a long-term contract that limits creators from working with other ad networks.

After being approved by AdThrive network, you need to start the set-up process. While it is beneficial later on, it is time consuming in the beginning.

Because it works with exclusive partners, Ad Thrive has limitations over customization and placements of display ads. If you manage small websites, this aspect might not be a problem as it allows you to focus on other things that generate high revenue.

Comparison of The Two Ad Networks - Mediavine vs AdThrive

Both Mediavine and AdThrive are certified by Google, meaning you get easy access to its platforms and programs. Their customer service is on point, making it their mission to guide the publishers they work with.

Either ad network you choose has a management fee of 25%, from ads. However, the more ad impressions you have, the lower this fee gets and you keep more revenue.

Plans, Pricing, and Payment

AdThrive pays you on a NET45 basis - 45 days after the end of the current month, and has an average RPM of $13 - $15 per 1,000 page views. The minimum payment threshold you have to meet to get paid is of $25, except wire transfer, which is of $100.

Mediavine pays you later than AdThrive, on a NET65 basis after the current month. Its average RPM is of $13 - $15 per 1,000 page views. This ad network offers you a 1% loyalty bonus after being with them for a year.

When it comes to their payment provider, both offer enough options for you to choose from. Starting with PayPal and going all the way to bank transfers.

Final Thoughts AdThrive And Mediavine

If you has to choose AdThrive vs Mediavine, pick the one that ticks most of the boxes. Both of them integrate with Google Analytics and Google Ads to keep track of ad performance.

Depending on your wants and needs, they offer all kids of ad types, that allow you to generate more traffic by targeting the right audience.

Although there are some entry barriers, their good customer support teams are there to help you every step of the way.

If you are still looking or want something else, Ezoic and Google AdSense are some of the highest earning networks.